first try HTML5 playback: if serving as XML, expand `controls` to `controls="controls"` and autoplay likewise > Yourwarning: browserplayback does not supportwork on iOS3 if you include the poster attribute! fixed in iOS4.0 > MP4 must be first for iPad! > Safari / iOS video > tag. Firefox / Opera / Chrome10 > fallback to Flash: > you *must* offer a download link as they may be able to play the file locally. customise this bit all you want > Download Video: Closed Format: "MP4" Open Format: "Ogg"